Internal · Michael only · v2

One bloke. Open 24 hours.
Who answers at 2am?

"Nashy" · Bundy · 12 yrs · 5.0★ (20) · no website · merch kit + mockup already his.

🔥 "Ready when you are"💬 "Chat to the misses"
Why he's perfect
🕑 "Open 24 hrs" — nobody answers at 2am ⭐ 5.0 · replies to every review himself 🌐 No website 📅 12 years local 📱 Active on FB, branded truck 🗺️ Tight suburbs → cheap targeting
The stack · your list

Nine pieces. One engine.

01

🌐 Website — built + managed, SEO wording

His .com.au (5 yrs paid up), hosted, managed. SEO wording, suburb pages, updates on a text.

02

📞 Alice — managed on the latest models

He answers first, always. She catches the 2am / in-a-tank calls, pencils the job in — HE confirms every booking. Kept on the newest models as they drop.

"You're 'open 24 hours' — Alice makes that actually true."
DEMO FLAWLESS 17 JUL · SHE RINGS HIS PHONE AT THE TABLE
03

🎬 Video editing + content

His raw job footage → branded, captioned posts on a schedule. He just points his phone at the tank.

THIS BANK UNLOCKS STAGE 2
04

⭐ Review bot

Every Google review answered in HIS voice within hours. Keeps the habit, loses the chore.

05

🔁 Follow-up automation

Missed-call text-back, quotes that chase themselves, review nudges after every job.

06

📍 Google Business — 200km radius

GBP run like a second website: posts, photos, services, area out to 200km around Bundy.

07

🗂️ All-in-one inbox CHECKED ✓ YES

Calls + Alice summaries, SMS, email, FB messages — one app. (Say "your client hub", never the platform name.)

08

💰 Quotes via hub · invoices via Xero

Two-tap quotes from his phone; Xero invoices so the books are accountant-clean.

⚠️ VERIFY HUB↔XERO FIRST · ASK IF HE RUNS XERO
09

👕 Merch designs ect ect

Kit's already delivered ($0 — that's the opener). Ongoing: shirts, stubbies, decals — print-ready same day.

🚀 STAGE 2 — ADS

Held back on purpose (your call): Meta + Google fire only once a month of content is banked. Better creative, cheaper leads, natural 60–90 day upsell. Ad spend on his card, separate from your fee.

"Once we've banked the content — that's when we get greedy."
Ask him
Structure · $ = your call

A — Foundation + Engine

  • Foundation (once): site + 5-yr domain = $ ____
  • Engine (mo, 3–6 min): Alice + video + reviews + follow-ups + GBP + inbox = $ ____/mo
  • Stage 2: ads mgmt $ ____/mo + spend (his card)

    • B — All-in monthly

  • One number, 12-mo term, site amortised = $ ____/mo

    • C — Ladder

  • BEETLE → BEETLE PRO → BEETLE EMPIRE (decoy pricing)
    • The pitch · 60 seconds
    1
    Open with what's already hisMockup + merch kit — proof before asking a cent.
    2
    The knife"Open 24 hours, mate — who answers at 2am?"
    3
    Alice rings HIS phone at the tableThis closes it.
    4
    The engineHis footage, one inbox, reviews + follow-ups on autopilot, GBP 200km.
    5
    Stage 2 tease → one number, silenceLet him talk to the misses.
    Objections
    ⚠️ GSTChris walked over this. Have the answer BEFORE he asks. (Xero invoicing softens it.)
    "The misses"She's the real buyer — run the missed-2am-call math with both of them.
    "Word of mouth's enough""5.0 stars and 12 years IS word of mouth — we're just making it loud."
    Commitment fearPilot month on Alice / 3-month trial takes the sting out.

    Next: you fill the $ slots → I verify Xero → I build the client-facing page for him + the misses. 🪲