Internal · Michael only · v3 · month-by-month

Start lean.
Scale as they grow.

Leigh · Dung Beetle Septic · Bundy · new owners of a 12-yr, 5.0★ business · wants month-by-month.

🔥 Alice demo = "just so real"💬 "our need will build & increase"
⭐
Leigh, after the live demo: "just got off the phone to her — that was a spin out lol… yeah good… just so real." The closer already landed. This is his UNTRAINED Alice.
The model · his own idea, mirrored back

Month-by-month. No lock-in.

He's owned it 2 weeks. One monthly number covers the essentials that make money today — website, Alice, Google, plus content & reviews keeping it alive. Then bolt on the next rung whenever the business is ready. He only pays for the rung he's on.

The foundation, Alice, and the engine that keeps it alive

🌐
Website — built & managed

His .com.au, hosted, SEO wording, suburb pages, updates on a text.

"12 years of trust finally has a front door."
📞
Alice — 24/7 receptionist

Catches the 2am / in-a-tank calls, pencils the job, HE confirms. On the latest models. He's already heard her.

"You're open 24 hours — Alice makes that actually true."
📍
Google Business — 200km

Run like a second website so locals find them TODAY. Posts, photos, services, area to 200km.

"That map box is the whole game for emergencies."
🎬
Video editing + content

His job footage → branded posts on a schedule. Keeps the page alive & banks content for ads later.

"You film it, I make it look like a TV ad."
⭐
Review bot

Every Google review answered in his voice, within hours. Protects the 5.0★ under new ownership.

"Keep the habit, lose the chore."
START HEREper month · no lock-in$ ____
One-off setupor waived — your call$ ____
✓ Cancel or add any module, any month
Bolt on as the business builds

The ladder.

Each is its own module — he picks it up when he's ready. His words: "our need will build and increase."

🔁
Follow-up automation

Missed-call text-back, quote chasing, review nudges.

$ __/mo
🗂️
All-in-one inbox

Facebook + Instagram DMs, SMS, email, webchat, calls & Alice summaries — one app. ✓ verified real (IG needs a business account — set up first; say "client hub", never name the platform)

$ __/mo
🚀
Stage 2 — Ads (Meta + Google)

The big one. Held until a month of content is banked. Ad spend on his card, separate from fee.

WHEN CONTENT'S BANKED
$ __/mo

💤 Parked for a later month: Quotes + Xero invoices (revisit next proposal · verify hub↔Xero first)

The story to tell him
"You've owned it two weeks — let's not bury you. One monthly number covers the essentials that make you money today: a real website, Alice catching every call, Google putting you on the map for 200km, plus your content and reviews kept alive. No lock-in. Then as the business grows — and you already said it will — we bolt on the next piece: the inbox, the ads, the lot. You only ever pay for the rung you're on."
The pitch · demo already done
1
Open on the win"Glad Alice spun you out — that's her UNTRAINED. Trained on your business she's another level."
2
Mirror his ideaMonth-by-month, start basic, scale as you grow — it was his call, agree hard.
3
Start HereWebsite + Alice + GBP, one lean number, no lock-in.
4
Paint the ladderContent → ads → the rest, whenever he's ready.
5
One number. Handshake.Let him talk to the misses.
Ask him
Objections
"Only had it 2 weeks / cash is tight"That's WHY it's lean + monthly + no lock-in. Start Here is small; you scale it, not us.
⚠️ GSTChris walked over this. Have the answer BEFORE he asks. (Xero rung softens it later.)
"The misses"Co-buyer — run the missed-2am-call math with both of them.
Commitment fearNone: month-by-month, cancel any module anytime.

Next: you set the Start Here $ + each rung → I build Leigh's client version → verify Xero → website is next build. 🪲